Public diplomacy is a field of ever-growing significance. In a nutshell, the term refers to the entirety of measures a government or governmental organisation undertakes to improve its image among a wider public audience, particularly abroad. This is done through the provisioning of information to the public, press and other institutions that are related to the goals, policies and activities of governments.
Wintershall Dea was formed from the merger of Wintershall Holding GmbH and DEA Deutsche Erdoel AG, in 2019, to become Europe’s leading independent natural gas and oil company with more than 120 years of experience as an operator and project partner along the entire E&P value chain. Today, the company employs around 2,800 people worldwide from over 60 nations.
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Brainlab is a global digital medical technology pioneer founded in 1989 and headquartered in Munich. The company employs more than 1,500 people in 20 offices around the globe. Brainlab serves physicians, medical professionals and their patients in over 5,600 hospitals in 116 countries.
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The UAE National Media Council (NMC), is the federal authority that oversees the United Arab Emirates media, with a vision to establish an informed national media that is capable of putting forth the UAE’s message, and a mission of developing a national strategy to enhance a media sector that reinforces the UAE’s positive image and maintain its excellent status on all levels.
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Full of history, vitality, creativity, art, cultural diversity and nature - Berlin is the modern and trendy German capital located in the heart of Europe. In addition to being the political centre of Europe's largest economy, Berlin has much more to offer than besuited politicians and diplomats rushing down the wide streets of the city.
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Located at the crossroads of the major international capital markets of New York, Frankfurt and London, in the West - as well as Hong Kong and Tokyo in the East -, Dubai is an emerging financial hub of global significance. The Dubai International Financial Centre (DIFC) is a 110 acre business hub providing legal, physical and business infrastructure
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Elegant high-streets offering excellent shopping opportunities and efficient health centres for modern treatments represent very attractive incentives for Gulf tourists planning their European holidays.Over the years the city of Dusseldorf succeeded in moving from the more traditional label of picturesque city on the river Rhine
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With a total amount of exports more than doubled since 2005 and constantly intensifying bilateral business relations, the UAE are accordingly considered one of the main economic partners of Germany in the Arab World. Sectors such as tourism, healthcare, media, real estate, construction, finance and logistics are only the prime focuses
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The top destinations in Europe for travellers from the Arabian Gulf have long been established - a process that was helped by strong, continuous marketing campaigns and direct daily flight connections to different Gulf countries. Cities like London, Paris and Munich have this way become the favourite destinations
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Frankfurt - Germany's business, finance and transportation hub is located in the heart of the country on the river Main. Worldwide, the city is commonly associated with the financial centre of continental Europe, as it is home of the Frankfurt Stock Exchange, the European Central Bank and the German National Bank.
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The Internet is a powerful communications tool whose importance is exponentially increasing in the Arab World along with the number of new users in this region. With recent figures having already passed 60 million regular users, the number of new Internet connections in the Arabic-speaking countries is expected to more than double in the next five years.
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The Free Hanseatic City of Hamburg is Germany's second-largest city located on the banks of the river Elbe. Its port is the largest in the country and is named Germany's 'Gateway to the World' due to its economical and logistical significance. However, Hamburg is more than merely a sea freight hub.
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Healthcare and medical technology are sectors in which Dubai confirmed as prime hub for the GCC region. With large-scale projects like the Dubai Healthcare City and the Dubai Biotechnology Park accomplished in the last few years, many international companies operating in these areas have arrived and established their regional branches in the Gulf metropolis.
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Following the effects of the global economic crisis, which badly affected the touristic sector of many European cities, in 2009 the city of Munich experienced a sensitive decrease in the number of its habitual Arab and Gulf tourists. In addition, the travel concerns arising from the circulating risk of a pandemia contributed to even worsen Munich's records of tourism from the Gulf
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The economic boom years in the Gulf region led to some of the world's fastest growth in population and GDP. At the same time, energy consumption and carbon emissions also increased very quickly. Its access to a vast amount of natural energy resources allowed countries of the region for a quick industrial expansion as well as growth in production of electricity and desalinated water.
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Having been associated to great names such as Goethe, Schiller, Bauhaus and Bach over the centuries, the federal state of Thuringia is still nowadays considered as indissolubly related to the historical and cultural heritage of Germany. The area of Thuringia is well known in Europe for preserving an important part of the traditional and cultural patrimony of Germany
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bridge:media is a production/public relations and communications agency based in Dubai Media City and Tunis, specialising in the promotion of nations, regions, cities, transnational corporations, and companies.
